독해 난이도 : ★★☆☆☆
소재 : Joe Biden, campaign, TikTok
원문 링크
President Joe Biden is officially on TikTok. In the middle of the Super Bowl on Sunday, the Biden campaign announced that it had joined the platform. In Biden’s first post, he’s asked a series of questions, like whether he prefers the Kansas City Chiefs or the San Francisco 49ers. At the end, a staffer jokingly references the strange conspiracy theory that the White House rigged the game in the Chiefs’ favor to get Taylor Swift’s endorsement.
*the Super Bowl : 미국 프로미식축구 NFC 우승팀과 AFC 우승팀이 겨루는 챔피언 결정전. *endorsement : 지지, 보증
“Deviously plotting to rig the season so the Chiefs would make the Super Bowl or the Chiefs just being a good football team?” Biden is asked by the staffer. “I’d get into trouble if I told you,” Biden replied.
*deviously : 정직하지 못한
Biden campaign advisers cite an increasingly fragmented media ecosystem as one of the main reasons the campaign finally joined the platform.
“A few years ago, young voters were all but ignored. Now, we have political power like never before, and the incumbent president’s campaign is on TikTok,” Jack Lobel, national press secretary for Voters of Tomorrow, tells WIRED. “On TikTok, the Biden campaign will reach millions of young people, some of whom otherwise might not hear about the president’s accomplishments on issues from climate action to education.”
*incumbent : 재임자, 재임중인
Under the handle @BidenHQ, the campaign says that it will start posting on TikTok regularly like it does on Facebook, Instagram, and X, formerly Twitter.
Before joining TikTok on Sunday, the Biden team appeared happy to avoid it and the politicization of its Chinese owner, ByteDance. As recently as last summer, a Biden staffer told NBC News that it would not be joining the platform for the 2024 election cycle. Instead, the Biden team has opted to work with a slate of young influencers to spread its message over the past few years, and the Democratic National Committee operated an account supporting Biden and other down-ballot Democrats. Now that the campaign has its own account, it still plans to work with the influencer network throughout the election, Biden campaign advisers said on Sunday.
*politicization : 정치화, 이슈화 *opt : 선택하다, 고르다
Since about 2018, Congress has tried to ban TikTok in the US, despite many lawmakers using the app themselves. TikTok’s opponents argue that the app spies on American users on behalf of the Chinese government, providing Beijing with a secret backdoor to US data. Last spring, the Biden administration gave ByteDance, TikTok’s owner, an ultimatum of either selling the app to a US company or facing an outright ban.
Biden campaign advisers said that they’re taking enhanced security measures to protect their data and devices. TikTok is currently banned on most federal devices, and a Biden spokesperson said that the team is logged in to TikTok on a separate device used specifically for using the app.
Biden’s campaign has already leaned into referencing the right-wing memes about his presidency: Shortly after the Chiefs won the Super Bowl on Sunday night, the campaign published a photo on X that was also featured in Biden’s first TikTok video, of the president smiling with laser eyes—an image that has become synonymous with the “Dark Brandon” meme.
The image was captioned saying “Just like we drew it up,” invoking the Swift conspiracy once more.
It started around 3:30 in the morning on the East Coast, reports flooding in about an AT&T service outage. Customers complained across Reddit and X and logged their issues on Downdetector, a site that, well, detects when services go down.
The impact appears to be widespread; AT&T users from New York to Atlanta to Dallas claimed no signal, phones stuck in SOS mode. Multiple police departments, including in San Francisco, reported that some users were unable to contact 911 as a result of the outages. By 9 am ET, Downdetector was showing more than 72,000 AT&T outages across the US; the site’s baseline for AT&T service issues is 42.
“Some of our customers are experiencing wireless service interruptions this morning,” AT&T spokesperson Jim Greer said in a statement. “We are working urgently to restore service to them. We encourage the use of Wi-Fi calling until service is restored.”
It’s not just AT&T’s customers, though. Every cell carrier on Downdetector showed spikes Thursday morning, including behemoths Verizon and T-Mobile. But both companies confirmed that there’s nothing wrong with their networks; the complaints are instead collateral damage, people trying to reach their AT&T contacts and not getting through.
*collateral 부수적인
“We did not experience an outage,” a T-Mobile spokesperson told WIRED over email. “Our network is operating normally. Downdetector is likely reflecting challenges our customers were having attempting to connect to users on other networks.”
*outage 공급정지, 정전, 단수
Similarly, a Verizon spokesperson said over email that “Verizon’s network is operating normally. Some customers experienced issues this morning when calling or texting with customers served by another carrier.”
The news isn’t all bad. AT&T confirmed that FirstNet, the first responder network that AT&T built out, is operating normally. And while it’s an imperfect substitute—or totally unusable, depending on where you are—Wi-Fi calling should suffice as a workaround for now. (To turn on Wi-Fi calling, go to your smartphone’s Settings, then Network & internet, then switch the Wi-Fi Calling toggle to on. Exact wording might vary depending on your phone model and operating system.)
Cell network outages happen with some frequency, and can stem from any number of causes. “Three things come to mind with major network outages,” says Erik Keith, senior research analyst at S&P Global Market Intelligence, “cyber attacks, fiber cuts at critical points in the network, and software or system upgrades that don’t go as planned or have unforeseen issues.”
*unforeseen 예측하지 못한, 뜻밖의
In this case, the latter explanation seems the most likely, says Doug Madory, director of internet analysis at Kentik, a network monitoring company. “It’s quite unusual,” Madory says, noting that even within the same household some AT&T devices are affected while others aren’t. “I’m guessing that they did some sort of internal software push and it didn’t agree with some subset of these devices, and they’re having trouble reverting it.”
*subset 부분집합
While interruptions of this scale are rare, they do happen globally once or twice a year. Last month, Spanish carrier Orange España lost half of its network for hours due to a cyberattack. T-Mobile had a massive service interruption of this scale a year ago that it ultimately attributed to a “third-party fiber interruption issue.” That issue appeared more self-contained, though, than the ripple effects seemingly caused by AT&T’s problems.
*ripple effect 파급효과
Thursday afternoon, the FCC said on X that it was “actively investigating” the outage. “We are in touch with AT&T and public safety authorities, including FirstNet, as well as other providers,” the agency said.
By that time, the incident appeared close to being resolved. By 11 am ET, DownDetector incidents had begun to taper off, although over 60,000 people were still reporting issues. Shortly thereafter, AT&T updated that it had made significant progress with the issue. “Our network teams took immediate action and so far three-quarters of our network has been restored,” Greer said in an emailed comment at 11:14 am ET. “We are working as quickly as possible to restore service to remaining customers.” As of 2:30pm ET, DownDetector showed over 3,000 reports, well below the peak of the trouble.
WHEN HIGH SCHOOL English teacher Kelly Gibson first encountered ChatGPT in December, the existential anxiety kicked in fast. While the internet delighted in the chatbot’s superficially sophisticated answers to users’ prompts, many educators were less amused. If anyone could ask ChatGPT to “write 300 words on what the green light symbolizes in The Great Gatsby,” what would stop students from feeding their homework to the bot? Speculation swirled about a new era of rampant cheating and even a death knell for essays, or education itself. “I thought, ‘Oh my god, this is literally what I teach,’” Gibson says.
*rampant 만연하는 *death knell 종말의 전조
But amid the panic, some enterprising teachers see ChatGPT as an opportunity to redesign what learning looks like—and what they invent could shape the future of the classroom. Gibson is one of them. After her initial alarm subsided, she spent her winter vacation tinkering with ChatGPT and figuring out ways to incorporate it into her lessons. She might ask kids to generate text using the bot and then edit it themselves to find the chatbot’s errors or improve upon its writing style. Gibson, who has been teaching for 25 years, likened it to more familiar tech tools that enhance, not replace, learning and critical thinking. “I don’t know how to do it well yet, but I want AI chatbots to become like calculators for writing,” she says.
*amid ~가운데 *liken 비유하다, 견주다
Gibson’s view of ChatGPT as a teaching tool, not the perfect cheat, brings up a crucial point: ChatGPT is not intelligent in the way people are, despite its ability to spew humanlike text. It is a statistical machine that can sometimes regurgitate or create falsehoods and often needs guidance and further edits to get things right.
*spew 뿜어내다, 분출하다 *regurgitate 되풀이하다
Despite those limitations, Gibson also believes she has a responsibility to bring ChatGPT into the classroom. She teaches in a predominantly white, rural, low-income area of Oregon. If just the students who have ready access to internet-connected devices at home can gain experience with the bot, it could widen the digital divide and further disadvantage students who don’t have access. So Gibson figured she was in a position to turn ChatGPT into, to use educator-speak, a teachable moment for all of her students.
*predominantly 대부분
Other educators who reject the notion of an educational apocalypse suggest that ChatGPT might not be breaking education at all, but bringing attention to how the system is already broken. “Another way of thinking about this is not how do you find new forms of assessment, but what are our priorities in further education at the moment? And perhaps they’re a little bit broken,” says Alex Taylor, who researches and teaches human-computer interaction at City, University of London.
Taylor says the bot has prompted discussions with colleagues about the future of testing and assessment. If a series of factual questions on a test can be answered by a chatbot, was the test a worthwhile measure of learning anyway? In Taylor’s view, the kind of rote questions that could be answered by a chatbot don’t prompt the kind of learning that would make his students better thinkers. “I think sometimes we’ve got it back to front,” he says. “We’re just like, ‘How can we test the hell out of people to meet some level of performance or some metric?’ Whereas, actually, education should be about a much more expansive idea.”
*rote 암기
Olya Kudina has used ChatGPT as a tool in her own classroom at Delft University of Technology in the Netherlands, where she teaches graduate and undergraduate courses on AI and ethics. In December she gave her undergrads a debate-style assignment using ChatGPT. Groups of students first presented three arguments and two counterarguments, supported with academic references, to the class without AI assistance. Next they fed the same assignment to their choice of either ChatGPT or its predecessor GPT-3, then compared the chatbot’s answer with their own organically made text.
The students were dazzled by how quickly the chatbot rendered information into fluid prose—until they read it with a closer eye. The chatbot was fudging facts. When students asked it to back up an argument with citations from scholarly texts, it misattributed work to the wrong authors. And its arguments could be circular and illogical. Kudina’s students concluded that, contrary to fears of a cheating epidemic, copying from ChatGPT wouldn’t actually net them a good grade.
Kudina says that teachers should neither ban ChatGPT nor embrace the technology without question. She advocates for her profession to “critically appropriate” the technology and find more creative ways to collaborate with it. For example, students might use the chatbot to spark new ideas or arguments. (One of her students likened ChatGPT to a superpowered Google search.) Kudina thinks ChatGPT might also spur educators to get more creative with assignments, for example by designing them to draw from students’ personal experiences, information that ChatGPT couldn’t have picked up from its training data.
That’s not to say ChatGPT won’t be at all disruptive to education. The bot emerged at a time when many teachers are experiencing burnout after emergency remote learning during the pandemic. Now another technological phenomenon threatens to upend their entire approach to teaching, creating more work. And the student privacy implications of ChatGPT, particularly at the K–12 level, are unclear. OpenAI does collect some data on users and says it reviews conversations with ChatGPT; the company’s terms of service state that users must be 18 or older, although the bot doesn’t attempt to verify age.
Completely barring ChatGPT from classrooms, tempting as that may be, could introduce a host of new problems. Torrey Trust at the University of Massachusetts Amherst studies how teachers use technology to reshape learning. She points out that reverting to analog forms of assessment, like oral exams, can put students with disabilities at a disadvantage. And outright bans on AI tools could cement a culture of distrust. “It’s going to be harder for students to learn in an environment where a teacher is trying to catch them cheating,” says Trust. “It shifts the focus from learning to just trying to get a good grade.”
In January, at the start of the new semester, the New York City public schools banned ChatGPT on school devices and networks due to “concerns about negative impacts on student learning and concerns regarding the safety and accuracy of content,” a spokesperson told Chalkbeat. Marilyn Ramirez, who teaches high school English in Washington Heights in New York, says that her conversation with WIRED was the first she had heard of the ChatGPT ban in her district and that she was not directly informed by the New York City Department of Education.
Ramirez is the kind of teacher who will do a dramatic reading to get her kids, many of whom are special education and English language learners, hyped up about a Queen Elizabeth I speech. She’s not worried about ChatGPT. She makes an analogy with how she allows her English language learner students to use Google Translate but also helps them see where the technology falls short, and when it’s appropriate to use. *요지She sees ChatGPT similarly: beneficial with a teacher’s guidance but ultimately limited.
When Gibson returned to school in Oregon for the new year, her plans to introduce ChatGPT to her students were thwarted—her school had banned the bot from school networks. So instead, she showed her senior AP literature class ChatGPT using screenshots of the tool.
*thwart 좌절시키다
This semester, students are reading Death of a Salesman, Wuthering Heights, and Toni Morrison’s Song of Solomon. As she explained in a TikTok about her lesson plan, she will have her students write an original thesis statement in class about the text they’re reading. Then, the class will use ChatGPT to generate essays based on that thesis statement. (To sidestep the school’s ChatGPT blockade, Gibson will use her own device to generate the essays.) Students must then take apart and improve upon the ChatGPT-generated essay—an exercise designed to teach critical analysis, the craft of precise thesis statements, and a feel for what “good writing” looks like.
Gibson is hopeful but also recognizes the technology is still new, and its role in education largely undefined. “Like so many things, it’s just gonna be on the shoulders of teachers to figure this out,” she says. At the time of writing, Gibson’s students had just submitted their first round of essays where she allowed them to use AI at home without repercussions. She’s still asking her school to allow students to access ChatGPT.
SHORTLY AFTER TAKING over Twitter, Elon Musk laid off around 50 percent of the company’s staff. On the same day, he tweeted that all those laid off would receive three months of severance pay. But, after two months of waiting for the company to say what kind of severance and benefits will be available, several former Twitter employees say they’ve heard nothing.
*lay off 해고하다 *severance pay 해고수당
As weeks of waiting turn into months, former staffers in the US are filing arbitration suits, while some in the UK are trying to negotiate terms. In other countries where Twitter laid off staff, people have heard nothing.
*filing arbitration suits 중재 소송
Soon after the layoffs were announced, Twitter was forced to backtrack and keep some staff on payroll for longer. California employees were employed, though not working, until January 4 to avoid running afoul of the state’s Worker Adjustment and Retraining Notification Act, or WARN. In New York, former staffers will be employed for another month in accordance with state laws. But as those deadlines pass, Twitter’s silence has become deafening.
Seven former Twitter employees who spoke to WIRED said they had not received information about their severance, despite some coming up to or being past their last day at the company. Last month, a handful of former employees announced that they would be filing arbitration cases against the company, alleging that it had violated the WARN Act and that its handling of the layoffs constituted a breach of contract.
*allege 단언하다, 주장하다
One former employee, who was laid off in November, is waiting on legal proceedings to see whether they’ll be given severance at all—and is not confident they will be. Another, who was laid off in early November, has heard nothing from the company.
A third has yet to receive any details of severance, even though they have been chasing Twitter for information since they were fired in November. They had been promised at least twice before that they would be given details of their package—and each time the promised deadline passed without any information.
An ex-staffer in the UK says that they have also not received word about severance but are currently discussing terms with the company on behalf of the some 300 staff based in the country.
A former employee from Twitter’s Accra, Ghana, office, which was open for less than a week before its entire staff was laid off, says that they, “like other staff globally, were assured severance but have not heard from them yet.” The former employee says they were not sure what, if any, recourse they may have against the company in Ghana.
Twitter is, however, providing severance to some. One former contractor says their boss received their severance details on January 5. As for the contractor, they were given a box of chocolates by the agency that got them the job at Twitter. All former Twitter staffers contacted for this story were granted anonymity because talking to the media could affect them being granted severance pay.
*anonymity 익명성
While some chose to wait until their official status as employees expired on January 4, others chose to take preemptive legal action against the company.
*preemptive 선제의, 선매권이 있는
Helen-Sage Lee, one of the former Twitter employees who filed an arbitration suit against the company in December, says that while she is disappointed, she is unsurprised that former employees are now in limbo over the severance they were promised.
“That’s partially the reason why I wanted to move forward and file my case,” she says. “I assumed that the longer it would take legally, procedurally, for them to give us a severance package, and the more delays there would be, the chances of receiving a severance package would become slimmer and slimmer by the day.”
Lee says that none of the US-based former employees she is in contact with have received any communication from Twitter about their severance packages.
Lisa Bloom, a lawyer who is representing Lee as well as other former employees bringing arbitration suits against the company, says that she has received inquiries from dozens of laid off Twitter employees in recent days. Shannon Liss-Reardon, a Boston-based attorney also representing former employees, told Bloomberg that her team had filed 100 new arbitration claims on January 5.
“It’s been very concerning,” says Lee. “I think a lot of us were expecting severance agreements. So now a lot of us are left hanging. I won’t believe there is a severance until I am able to see it.”
Twitter did not respond to a request for comment by the time of publication. Twitter’s communications and public relations staff were among those laid off after Musk’s takeover.
Every moment of every day, courtesy of the neurotransmitter serotonin, your brain is processing sensory information, such as sights and sounds, and synthesizing it into your sense of self and your sense of place in the environment. You experience this self-referential awareness of a coherent whole as a “self” or “ego.” This sense of self feels rather fixed, static, but it is not. It’s constantly being updated by incoming sensory experiences.
*neurotransmitter 신경 전달 물질 *synthesize 합성하다
The psychedelic experience feels as though this self-referential moment-to-moment updating of the ego has suddenly disappeared. The perception of our familiar self vanishes. The name given to this experience is ego death or ego dissolution. This distortion of our subjective experience of self is central to the psychedelic experience. People describe ego-dissolution as a diminished sense of self and an increase in the feeling of being at one with the universe, an experience felt as enriching.
*self-referential 자기 지시적인 *distortion 왜곡 *dissolution 분리, 용해
However, my students also describe losing their sense of being grounded in the present, feeling disoriented, as though everything was unfamiliar. One student complained that she “lost all sense of myself.” This aspect of the psychedelic experience can increase feelings of anxiety and fear.
The psychedelic experience also includes an increase in emotional empathy, the ability to respond to another’s mental state. People report a greatly enhanced sociability, as though they have “taken off the mask they wear around others,” or that the personal “wall” that separates them from others has fallen. Because our ego separates us from others, ego-dissolution causes us to feel much closer to other people, whether we know them well or not.
*sociability 사교성
Some psychedelics enhance visual imagery and the mixing of audio and visual sensory experiences so that colors might give off sounds. One student said that she watched the colors in a rug slowly rise up into trails of colorful smoke rings. Another had a conversation with her toaster one morning. Studies of rock carvings from Central America compared to drawings from modern subjects demonstrate that psychedelics produce geometric imagery of a consistent nature, regularly featuring latticework patterning, cobweb structure, and tunnel or funnel effects with spirals. Images tend to pulsate and move toward a center tunnel or away from a bright center. The brightness intensification most users report is due to the dilation of the pupils caused by the drug.
Psychedelics have another feature in common: They have few negative cognitive effects; intellectual or memory impairment is minimal. They do not cause a stupor or narcosis as alcohol and heroin do. And they do not produce excessive stimulation like that experienced with cocaine and amphetamines.
What gives most psychedelics, including the so-called “classics”—LSD, psilocybin, DMT, and mescaline— their many, and many powerful, attributes in common is that they act on the serotonin neurons and receptors in the body and brain. Although there are only a few hundred thousand serotonin neurons in the human brain, they influence the function of virtually every brain region and thus every aspect of normal waking consciousness. Not only is serotonin involved in processing sensory information, it also influences emotional responses, such as fear, excitement, and empathy. Further, serotonin neurons control heart rate, respiration, and the release of hormones by influencing the autonomic nervous system.
*receptor 수용체 *respiration 호흡
Not all psychedelics produce the same experience because not all psychedelics act on serotonin receptors; the psychedelic experience depends on which neurotransmitter receptors the agent is targeting. For example, extracts of the mushroom Amanita muscaria alter the function of acetylcholine neurons. Acetylcholine is involved in processing neural activity in an area of the neocortex devoted to vision. Users of this mushroom report that normal objects appear bigger or smaller than they truly are—an effect called macropsia or micropsia, respectively. Lewis Carroll incorporated the effects of this mushroom into Alice’s Adventures in Wonderland.
Although they have been demonized in the United States since the 1970s, psychedelics, found naturally in a number of plants, have played a significant cultural role since ancient times, notably in religious ceremonies to facilitate communication with the gods. Typically, strict cultural rituals developed around the psychedelic experience. For example, only persons of high religious rank could consume mescaline, extracted from the peyote plant. Those of lesser status were accorded the honor of drinking the urine of these individuals.
*peyote plant 페요테 선인장; 환각성분을 추출하는데 쓰이는 식물
Research into natural psychedelics and a growing array of synthetic variants has been accelerating over the past two decades. The commonly reported experience of increased social connectedness—enabled by a decreased sense of self and the dissociating of attention from personal concerns—and the development of wonder and appreciation for life give psychedelics considerable potential for human transformation in troubled times.
OVER THE WINTER holidays, 16 US states—including Georgia and Texas—banned the popular short-form video app TikTok in work contexts, specifically on any device one has been provided by their employer. Governors from Texas to New Hampshire issued total prohibitions on the app on “state IT infrastructure.” In South Dakota and Georgia, governing bodies of higher education ordered compliance with their governors’ orders on all college and university devices. Other states have gone so far as to ban TikTok use when connected to campus Wi-Fi.
Concerns about TikTok harken back to the app’s parent company, the Chinese-owned ByteDance. The fear is that the Chinese government will compel ByteDance to hand over US TikTok data or force them to manipulate the already highly-tailored algorithm to push divisive content. Accordingly, former President Donald Trump tried unsuccessfully to ban the app in 2020 via potential executive order and divestment requirements. And in December, FBI director Chris Wray gave testimony to the US House and Homeland Security Committee, arguing that the app poses a national security threat.
*harken 귀기울여 듣다 *testimony 증거, 증언
Yet the panic about TikTok is overblown. While some data concerns exist—though none more extreme than those over any US-based social media platforms—policies and discourse around TikTok in politics amount to a modern-day Red Scare. American politicians seem keen to point fingers at China for a lack of data security without holding a mirror up to themselves, as they keep allowing Big Tech lobbyists to quash any meaningful attempts at federal social media regulation. Without a federal ban on TikTok throughout the United States (which remains staunchly unlikely), it is impossible to put the app back in the proverbial Pandora’s box. And when it comes to educating good media citizens in college classrooms, these TikTok bans will do more harm than good.
*Red Scare 적색 공포; 1920년대 미국에서 일어난 반공 운동 *quash 파기하다, 기각하다 *staunchly 충실히, 견고하게 *when it comes to : ~에 관한 한
Social media research and teaching have become staples in academia and higher education curriculums. The app has fundamentally changed the nature of modern communication with its aesthetics, practices, storytelling, and information-sharing.
From an educational standpoint, how are media and communications professors supposed to train students to be savvy content creators and consumers if we can’t teach a pillar of the modern media landscape? While students can certainly still access TikTok within the privacy of their own homes, professors can no longer put TikToks into PowerPoint slides or show TikTok links via classroom web browser. Brands, companies, and novel forms of storytelling all rely on TikTok, and professors will no longer be able to train their students in best practices for these purposes. Additionally, TikTok makes parts of the world more accessible, as students can see the things they are learning about in real time.
*savvy 영리한, 박식한
The world keeps turning as these states implement their bans, leaving their citizens disadvantaged in a fast-paced media world. Additionally, media and communications students in the states will be at a disadvantage in applying for jobs, showcasing communicative and technical mastery, and brand and storytelling skills, as their peers from other states will be able to receive education and training.
Professors also must do research. Social media scholars in these states quite literally cannot do what they have been hired to do and be experts in if these bans persist. While university compliance offices have said the bans may only be on campus Wi-Fi and mobile data is still allowed, who will foot that bill for one to pay for a more expensive data plan on their phone? The answer is no one. While working at home does remain an option, professors are also employees who are expected to be on campus regularly to show they are in fact working. This means any social media professor attempting to research TikTok on campus will have to rely on video streaming via mobile data, which can be quite expensive, either through having to individually pay for unlimited data, or accidentally going over one’s limits.
Other factors complicate working on campus, for even citing TikTok videos in research papers involves using web browser links to cite the URL. Putting such links in citational software provided by the university, such as EndNote and Zotero, would also not be allowed. Researchers in these states could simply choose not to study TikTok, but that would put them at a massive disadvantage in a landscape where the app is studied across the globe and in myriad fields (at the time of writing, a Google Scholar search of “TikTok” yields over 103,000 results). If this is beginning to sound like a logistical nightmare, as well as completely unenforceable, that’s because it is. Teaching is informed by research, and if professors aren’t able to research the most updated practices and trends, the quality of education given to their students will suffer.
*citational 인용적인, 인용하는 것 같은 *myriad 무수히 많은
These are now the hurdles social media researchers must jump through, making the already challenging road to tenure and promotion even more confusing, tedious, and frustrating. It also remains unlikely that these bans will be considered for these scholars’ cases for career advancement. Other researchers in other states and around the world will continue to easily engage with TikTok, while these employees are left struggling to keep up. Between this and the cost to the classroom, the quality of higher education in these states will suffer. And as many of these same states are ones that have implemented harsh legislative attacks on higher education, it’s hard to wonder if that’s also not part of the point.
SURVEILLANCE CAPITALISM JUST got a kicking. In an ultimatum, the European Union has demanded that Meta reform its approach to personalized advertising—a seemingly unremarkable regulatory ruling that could have profound consequences for a company that has grown impressively rich by, as Mark Zuckerberg once put it, running ads.
*ruling 판결
The ruling, which comes with a €390 million ($414 million) fine attached, is targeted specifically at Facebook and Instagram, but it’s a huge blow to Big Tech as a whole. It’s also a sign that GDPR, Europe’s landmark privacy law that was introduced in 2018, actually has teeth. More than 1,400 fines have been introduced since it took effect, but this time the bloc’s regulators have shown they are willing to take on the very business model that makes surveillance capitalism, a term coined by American scholar Shoshana Zuboff, tick. “It is the beginning of the end of the data free-for-all,” says Johnny Ryan, a privacy activist and senior fellow at the Irish Council for Civil Liberties.
*fine 벌금 *bloc (국가간)연합, 세력권
To appreciate why, you need to understand how Meta makes its billions. Right now, Meta users opt in to personalized advertising by agreeing to the company’s terms of service—a lengthy contract users must accept to use its products. In a ruling yesterday, Ireland’s data watchdog, which oversees Meta because the company’s EU headquarters are based in Dublin, said bundling personalized ads with terms of service in this way was a violation of GDPR. The ruling is a response to two complaints, both made on the day GDPR came into force in 2018.
*opt 택하다, 고르다
Meta says it intends to appeal, but the ruling shows change is inevitable, say privacy activists. “It really asks the whole advertising industry, how do they move forward? And how do they move forward in a way that stops these litigations that require them to change constantly?” says Estelle Masse, global data protection lead at digital rights group Access Now.
*litigation 소송
EU regulators did not tell Meta how to reform its operations, but many believe the company has only one option—to introduce an Apple-style system that asks users explicitly if they want to be tracked.
Apple’s 2021 privacy change was a huge blow for companies that rely on user data for advertising revenue—Meta especially. In February 2022, Meta told investors Apple’s move would decrease the company’s 2022 sales by around $10 billion. Research shows that when given the choice, a large chunk of Apple users (between 54 and 96 percent, according to different estimates) declined to be tracked. If Meta was forced to introduce a similar system, it would threaten one of the company’s main revenue streams.
*revenue 수입
Meta denies it has to alter the way it operates in response to the EU ruling, claiming it just needs to find a new way to legally justify how it processes people’s data. “We want to reassure users and businesses that they can continue to benefit from personalized advertising across the EU through Meta’s platforms,” the company said in a statement.
However Max Schrems, an Austrian privacy activist whose nonprofit NOYB filed both complaints addressed in the ruling, calls this response “PR bullshit” and argues that Meta is trying to avoid telling investors it has run out of legal arguments to defend its business model.
This ruling is part of a wider move away from the unregulated model of online advertising that existed for years, according to Schrems. Five years ago, Europe sparked a legal shift by introducing GDPR—even though the new privacy rules were not effectively enforced, he says. That legal shift was followed by what Schrems calls “technical shifts,” in the form of privacy changes introduced by Google and Apple. “We’re [seeing] the combination of technical and legal shifts moving in the same direction,” he says.
As Apple’s changes take a chunk out of Meta, Google is trying to remake advertising cookies. It’s a plan that’s proven controversial, and in July Google delayed the phaseout to the second half of 2024, citing advertisers’ requests for more time. Opposition to the phaseout does not just come from the tech sector. A coalition of Germany’s largest publishers, including the owner of news outlets Bild and Politico, complained last year that without cookies, their revenues would suffer.
*phaseout 단계적 폐지 *cookie 쿠키; 사용자가 네트워크나 인터넷을 사용할 때마다 중앙 서버에 보내지는 정보 파일
Despite Google’s planned move away from cookies, the company has claimed that ditching personalized advertising altogether would jeopardize the authority of information online. “That won’t pay for the web everyone wants,” Claire Noburn, Google’s ads privacy lead, argued in a September op-ed, adding that getting rid of personalized advertising would deprive the open web, including publishers, of crucial funds.
*ditch 버리다, 도랑을 파다 *jeopardize 위태롭게 하다
Some envision an opt-in economy. “If everything becomes opt-in in the future, I think we have gained a lot because then we will actually have to understand what we’re opting into,” says Pernille Tranberg, cofounder of Danish think tank Data Ethics EU. Tranberg is not against personalized advertising, but she wants to choose which sites she gives her data to, depending on their reputation—she probably wouldn’t give her data to Facebook, she says, but she might give it to a newspaper or a bookstore.
*envision 구상하다, 상상하다 *opt-in 사전동의
Others are more hardline about the future. Access Now’s Masse advocates for a shift to tracker-free contextual advertising, which tailors ads dependent on context. An article about cars might feature a Volkswagen advert, for example.
*hardline 강경책 *contextual 맥락과 관련된
But not everyone agrees on the definition of contextual ads. And parts of the ad industry are still trying to figure out how they can include personalization within the contextual ad model, according to Masse. Yesterday’s ruling from the EU might signal we are entering a new era of online advertising and that surveillance capitalism is taking its last gasp. But with personalized ads being proposed as part of an alternative system, what comes next might not look that different.
The word “meme” denotes a rapidly spreading idea, behavior, or concept. Richard Dawkins originally coined the term to explain the action of natural selection on cultural information. For example, good parenting practices lead to children who survive to pass on those good parenting practices to their own children. Ask someone under twenty-five what a meme is, however, and chances are you will get a different definition: typing “meme” into Google Images yields page after page of photos of celebrities, babies, and kittens, overlaid with somewhat humorous text. Memes spread only as rapidly as they can reproduce. Parenting is a long-term and arduous task that takes decades to reproduce itself. A kitten photo reproduces in the few seconds it takes to resend. Consequently, the vast majority of memes are now digital, and the digital meaning of meme has crowded out its social and evolutionary meaning.
*coin 주조하다, (단어를)만들다 *arduous 고된 *chances are (that) s v : s가 v할 가능성이 있다.
Even in their digital context, memes are still usually taken to be a social phenomenon, selected and re-posted by human beings. Human beings are increasingly out of the loop in the production of viral information, however. Net bots who propagate fake news need not read it. Internet viruses that infect unprotected computers reproduce on their own, without human intervention. An accelerating wave of sell orders issued by high-frequency stock trading programs can crash the market in seconds. Any interaction between systems that store and process information will cause that information to spread; and some bits spread faster than other bits. By definition, viral information propagates at an accelerating rate, driving stable systems unstable.
*propagate 전파하다, 선전하다 *viral 바이러스성
Accelerating flows of information are not confined to humans, computers, and viruses. In the 19th century, physicists such as Ludwig Boltzmann, James Clerk Maxwell, and Josiah Willard Gibbs recognized that the physical quantity called entropy is in fact just a form of information—the number of bits required to describe the microscopic motion of atoms and molecules. At bottom, all physical systems register and process information. The second law of thermodynamics states that entropy tends to increase: this increase of entropy is nothing more or less than the natural tendency of bits of information to reproduce and spread. The spread of information is not just a human affair, it is as old as the universe.
*thermodynamics 열역학
In systems governed by the laws of gravitation, such as the universe, information tends to spread at an accelerating rate. This accelerating spread of information stems from a centuries-old observation in classical mechanics called the virial theorem. The virial theorem (from the Latin “vis” or “strength,” as opposed to the Latin “virus” or “slimy poison”) implies that when gravitating systems lose energy and information, they heat up. A massive cloud of cool dust in the early universe loses energy and entropy and clumps together to form a hot star. As the star loses energy and entropy, radiating light and heat into the cold surrounding space, the star grows hotter, not colder. In our own star, the sun, orderly flows of energy and information between the sun’s core, where nuclear reactions take place, and its outer layers, resulting in stable and relatively constant radiation for billions of years. A supermassive star, by contrast, radiates energy and information faster and faster, becoming hotter and hotter in the process. Over the course of a few hundred thousand years, the star burns through its nuclear fuel, its core collapses to form a black hole (an event called the “gravothermal catastrophe“), and the outer layers of the star explode as a supernova, catapulting light, energy, and information across the universe.
Accelerating flows of information are a fundamental part of the universe: we can’t escape them. For human beings, the gravitational instability implied by the virial theorem is a blessing: we would not exist if the stars had not begun to shine. The viral nature of digital information is less blessed. Information that reproduces itself twice in a second wins out over information that only reproduces once a second. In the digital memes ranked as most popular by Google Images, this competition leads to a race to the bottom. Subtlety, intricacy, and nuance take longer to appreciate, and so add crucial seconds to the digital meme reproduction process, leading to a dominance of dumb and dumber. Any constraint that puts information at a disadavantage in reproducing causes that information to lose out in the meme-race. Truth is such a constraint. *요지Fake news can propagate more rapidly than real news exactly because it is unconstrained by reality, and so can be constructed with reproduction as its only goal. The faulty genetic information contained in cancerous cells can propagate faster than correct genetic information because cancer cells need not respond to the regulatory signals sent to them by the body.
*intricacy 복잡성, 복잡함
Human society, living organisms, and the planets, stars, and galaxies that make up the universe all function by the orderly exchange of information. Social cues, metabolic signals, and bits of information carried by the force of gravity give rise to societies, organisms, and to the structure of the universe. Chaos, by contrast, is defined by the explosive growth and spread of random information. Memes used to be cultural practices that propagated because they benefited humanity. Accelerating flows of digital information have reduced memes to kitten photos on the Internet. When memes propagate so rapidly they lose their meaning, watch out!
IN NOVEMBER 2022, Swiss scientists opened an eagerly awaited package from rural Ethiopia. It was full of shit.
For two months, public health researcher Abdifatah Muhummed had been collecting stool samples from children in a remote, pastoralist community in Ethiopia’s Somali Region, as part of a global effort to catalog and preserve the diversity of human gut bacteria. He split each sample into four tubes, froze them at –80 degrees Celsius, and shipped two of them to Europe.
*pastoralist 목축민
Trillions of bacteria, fungi, and other microbes live in the digestive tract. Many of them are beneficial to human health—influencing our metabolism and immune system, for example. But their diversity is under threat from industrialization, urbanization, and environmental changes.
When Muhummed analyzed some of the samples he’d collected—culturing them in petri dishes and adding a dye to make them visible under a microscope—he was astounded to find signs of antibiotic resistance, even in samples taken from children who had never been exposed to modern antibiotics.
*culture 배양하다, 문화 *petri dish 페트리 접시(세균 배양 따위에 쓰이는, 둥글넓적한 작은 접시)
That’s one of the reasons scientists want to create a global biobank—a Noah’s ark of microbes, so to speak—and permanently store samples from around the world, before it’s too late. “Of course, it is difficult to concretely say what we are losing,” says microbiologist Adrian Egli, who is based in Zurich and is part of the launch team for the Microbiota Vault project.
*Noah’s ark 노아의 방주 *microbes 미생물
Stool samples from pastoralists are of particular interest to scientists, because diet affects the human microbiome. “Their lifestyle is totally different from people who live in cities or urban areas,” says Muhummed, a doctoral candidate who collected more than 350 samples as part of a collaboration between Jigjiga University, the Swiss Tropical and Public Health Institute, and the University of Basel.
*stool 대변 *microbiome 미생물군계, 인체 내 미생물 생태계
Pastoralists use milk as a staple food, so their diet is rich in fatty acids. Until now, however, pastoralists have rarely been surveyed in health studies because they are nomadic by nature, moving their flocks of sheep, goats, and camels among the few grazing areas left after years of drought in East Africa. They have little access to medical care.
As more people move to cities, they adopt new eating habits and are exposed to a different environment. Pastoralists in Ethiopia are also starting to buy more foods such as rice and pasta, according to Muhummed. *요지This could change the composition of their microbiome and push the specialized bacteria living in their guts to extinction.
In the Microbiota Vault, tens of thousands of stool samples from healthy people all over the world could one day be permanently stored so that the different species of bacteria are not completely lost. They could even be revived and cultured to treat diseases in the distant future.
There are already dozens of stool banks and numerous ongoing efforts by researchers to sequence human microbiomes, all of whom may want to keep their samples in the vault as a backup. Like Noah’s ark, contributing researchers would divide their samples into two specimens: one for the vault, the other for them to keep locally (suppliers retain ownership of all samples). “It’s a give and take, a win-win for both sides. We provide the infrastructure, but we also get access to the sequencing data at some point,” says Egli. The Microbiota Vault project team, on the other hand, aims to document and publish sequencing data in a standardized form to facilitate international research.
Where the actual vault—currently just a freezer in Egli’s lab at the University of Zurich—will be built is still undecided: It could become part of the Svalbard Global Seed Vault in Norway, or sit in a converted military bunker in the Alps; Switzerland’s political stability, good infrastructure, and links to international agencies such as the World Health Organization in Geneva make it a suitable candidate. The $1 million in funding will cover the pilot phase of the project until 2024.
To realize their vision, Egli and his colleagues first need to test which freezing techniques and preservatives are best to keep the bacteria alive in the long term. They will find this out when the first batch of samples is thawed and sequenced again after two years. “Then we can say which method best preserves microbial diversity,” he says.
